research design laboratory

Flippin' through

There's nothing like getting a project back from the printer so you can flip through it. This is a catalogue for the VIDEO CACHE event, a showcase of video art from SAW Video's Mediatheque collection.

The design is light blue (I start every project with blue) and the challenge was to get the blue as light as possible but dark enough to let the white pop through. The secret is to remain over 10% of the transparency of any colour, it seems. While each printer is different, they always print darker than what you see on your monitor. If you're going to POD route, you don't necessarily get a test copy so best to take all these things into account and adjust to be on the safe side.