research design laboratory

Adaptation: Social Media Friendly

In the process of branding ourselves, Archinodes created a text logo based on the Udo font, using a dotted colour scheme to organise content according to the following categories: process, web, print, social, mobile, video, and research. These categories are used to make sense of our overall workflow: from inspiration to production to implementation to measuring impact. We've adapted the logo for social media uses: Twitter, Instagram, etc. For social media, we have attributed the yellow, green and purple dots, highlighting process, social and research.