Prior to us meeting in Montreal, Mél had mocked up some concepts for our site redesign. One thing we knew early on was that we wanted our process - where we draw inspiration, how we work, what we do - to play a fundamental role in the design. We’ve always made an effort to outline our process with clients so that they have a real sense of how we work and what expectations for the working relationship will be. It was from this desire to showcase our process that this eventual site design - one based entirely on process - emerged. Moreover, that little coloured tabbed menu to the top right of the mock-up - while initially an incomplete concept - suddenly developed into the coloured dot categorization that is also fundamental to the site redesign.
Project:
date/
13.07.2011
author/paul