research design laboratory


By now we're all familiar with the concept of the "like" button. Many social networks have incorporated this simplified feedback tool into their user experiences. It provides users with a simple form of agency and in turn an effective form of feedback. Facebook has very effectively used 'liked' data to help foster social connections and refine user profiling. But in its basic form, to 'like' content is to simply say, 'I like this'. It promotes positive feedback by omitting the negative - the 'dislike' button is much less ubiquitous.

So could the liking of content be an effective tool outside of social networks? What happens if we were to say incorporate 'liking' into a design process?